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This Episode’s Guest - Scilla Andreen, CEO of IndieFlix
Award-winning producer, director, and CEO of global entertainment screening service, IndieFlix, Scilla Andreen. Scilla fell into film, working initially as a costume designer on commercials and eventually for shows such as Dawson’s Creek, Smallville and The Wonder Years, in which she was nominated for an Emmy.
IndieFlix launched in 2005, aiming to “offer everything that Hollywood doesn’t offer”, starting off as DVD on demand with 36 titles, growing the library to 12,000 titles with worldwide rights. By 2007, the service transitioned the library to a streaming platform, creating the RPM model (Revenue per minute) paying filmmakers for every minute watched.
The other side of the business sees Scilla managing the creation of social impact films, streaming to thousands of schools and communities. Since the pandemic, the business has moved to online screenings, ranging from 10 to 32,000 people in any one screening!
Scilla tells me she just wants to do good in the world, and the way she knows how to do that best is through film, sharing peoples stories, and letting them know that they matter and that they belong. Brace yourself for a really interesting insight into this filmmaker’s world and plenty of guidance for indie filmmakers listening out there…
In this episode Scilla talks about:
The birth and development of IndieFlix.
Understanding the importance of marketing your film.
The misconceptions around streaming platforms
Finding the right platform for your film and seeking out multiple platforms.
The film festivals’ role in the market place.
Defining your goals as a filmmaker.
How your approach and behaviour as a filmmaker affects the relationships you form and future reputation..
You can find Scilla on:
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About Podcast Host:
Podcast provided by: JB Audio Post Production
Podcast music by @butesounds
Produced by Georgia Johnson and Ross Ramsey Golding.
Must watch films recommended by Scilla:
Willy Wonka & the Chocolate Factory (1971) - https://imdb.to/2V9yRRk
Searching for Sugar Man (2012) - https://imdb.to/3kQmjsV
Love Actually (2003) - https://imdb.to/3iFnWqR
The Godfather (1971) - https://imdb.to/3zqm77K
Butch Cassidy and the Sundance Kid (1969) - https://imdb.to/3y6t3XI